In 1999, starbucks came to China, and as a country with a long tea culture, it has been questioned about how to enable consumers to accept coffee. But in fact, consumers quickly embraced the coffee culture, and even became an indispensable lifestyle.

In just 18 years, starbucks has opened more than 3,000 stores in China, making it the most starbucks in the world. 

In July, starbucks also paid $1.3 billion for starbucks acquired for $1.3 billion in east China market remaining 50% stake in the joint venture, unified starbucks, 100% have the ownership, jiangsu, 1300 starbucks stores open comprehensive marketing mode in China. 

On December 5, this year the world's second home starbucks coffee roasting workshop (first in Seattle) opened in Shanghai, the "magic", the total area of 2787 square meters, located in Shanghai's sky-high nanjing west road. The starbucks roasting workshop in Shanghai is twice the size of the Seattle bakery, which can accommodate 1,000 people at a time. The bakery sells not only coffee, but also a section of coffee roasting that allows consumers to learn about all kinds of coffee roasting procedures and experience them firsthand. In addition, starbucks baking workshop or take picture "holy land", including "workshop ten scene" and a 8 meters high, weighing four tons of copper pot, surface is composed of more than 1000 Chinese classical seal, engraved with a multitude of terms related to coffee. 

Starbucks CEO Kevin Johnson has said that China is the second largest market starbucks and the fastest growing market, the future of the Chinese market to expand can continue for decades and growth opportunities. And it plans to have 5,000 stores in China by 2021, with one new store opening every 15 hours. At this rate, China is expected to overtake the us as the world's largest market in the next 10 years. The speed at which starbucks has grown in China shows that China's huge consumer market has attracted it.