Toyota launched its new fuel cell vehicle (FCV) Future (MIRAI) on December 9. The design builds on the company's vision of fuel cells for a wide range of applications, including railways and ships. The service system will be improved and related systems will be sold to enterprises wishing to be equipped with fuel cells as a source of power. This will help increase the consumption of hydrogen fuel and filling equipment. It will also boost the popularity of fuel cells themselves. Toyota launched the MIRAI, the world's first mass-produced fuel-cell car, at the end of 2014. Filling the vehicle's fuel tank with hydrogen instead of gasoline and batteries generates electricity through a chemical reaction that occurs when hydrogen is mixed with oxygen to drive the motor. The new "Future MIRAI" increases the range of a refueling trip by 30 percent, reduces the price by about 300,000 yen, and can be purchased with subsidies for as little as 5.7 million yen (about 357,100 yuan). A pure electric car (EVs) that need to be recharged in hours have a range of 470km, while the new Futura can travel 850km with a few minutes of hydrogen refueling. "Expectations are high, but the outlook is impossible to judge," said Masahiko Maeda, Toyota's chief technology officer. For the new Future "MIRAI", Toyota has laid the foundation for fuel-cell system that can be used in addition to passenger vehicles. The idea is to expand the use of fuel cells in commercial vehicles such as trucks, railways, ships and industrial generators. In light of the low sales of the first-generation Future “MIRAI", Toyota is adjusting its marketing strategy for hydrogen fuel cells, that is, it will not only continue to promote Future “MIRAI" hydrogen fuel cell vehicles, but also expand the application of fuel cells beyond cars. It can be expected that Toyota will no longer be a pure hydrogen fuel cell vehicle manufacturer, but will transform into a system solution provider for a wide range of hydrogen energy applications.