Large Internet companies are also "controlling" our lives while improving our social life. Up to now, there have been a lot of celebrities who have expressed concerns about the harm brought by social media, such as Apple CEO Cook, Soros. Recently, World Wide Web inventor Sir Tim Berners-Kee has also issued sharp accusations against some of the world's largest Internet companies, criticizing Facebook, Google, and TWITTER for spreading false information and "problematic" political advertisements while using people’s personal data. The British computer scientist and MIT professor is a pioneer in the field of the Internet. He has long advocated the improvement of technical standards and listed the Internet as a basic human right. In an interview with the Financial Times, he said that the new legal or regulatory framework may help to limit the strength of large technology companies. There companies have become overly dominant and irresponsible for ordinary users. For example, Sir Tim believes that the new rules can force social media companies to give users more control over their own data. Sir Tim often advocates for higher Internet standards, but he says he is increasingly worried that a few companies control more and more information and personal data. He suggested that technology companies test new advertising models so that users can punish bad ads, or pay a fixed fee to prevent their data from being monetized through advertising.