According to an American finance website CNBC report, on February 26, Dan Ives, a science and technology analyst of market research company GBH INSIGHTS, said Amazon's market value may break through $1 trillion over the next 12 to 18 months. Mr. Ives raised Amazon's target price from $1,500 to $1,850. Ives said in a note "PRIME membership is growing in this area, and Amazon's flywheel effect is playing a bigger role in global consumers." Ives said that consumer retail business continues to grow, Amazon cloud services (AWS) also flourishes. In addition, Amazon has acquired the Whole Foods Market, penetrates to the health care industry. Based on these factors, Amazon's market value could reach $1 trillion milestone.