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Softbank Group Is Eager to Divest "Heavy Assets" to Realize Light Assets Strategy

Released on: 2018-01-17 瀏覽:345次

Overseas, the Vision Fund, led by SoftBank and its president Masayoshi Son, gives the impression that it can be described as a "10,000-tonne giant ship" in the field of venture capital. However, in Japan, the development of Softbank's telecom industry is even more well known. Softbank Mobile, established through the remodeling of the brand after SoftBank merged with the struggling Vodafone Japan branch in 2006, has gradually grown into a mobile communication operator with over 25% of Japan's domestic market over the past 12 years (as of 2016). and the image of its mascot-white hair Hokkaido dog, which it promoted during its brand marketing for the ten years, is also well known. Softbank Mobile also offers fiber optic broadband services, and the "Wi-Fi inside" logo can be seen everywhere on the doors of Japanese shops. However, Nikkei News said on January 15 that it is planning to divest Softbank Mobile's "heavy assets" business and to list on the Tokyo Stock Exchange as the final step for Softbank Group to become an international technology investor. However, the independent listed Softbank Mobile is also no trivial matter. The report noted that Softbank Mobile accounted for 30% of the assets of the group as a whole, and the market value is expected to reach 2 trillion yen (about 18 billion U.S. dollars), approaching the historical record of NTT 2.2 trillion yen market value in 1987 . Nikkei reports that the earliest Softbank will submit to the Tokyo Stock Exchange listing application as early as spring this year (between March and May), the goal is to be successfully listed this fall. In addition to Tokyo, London or other overseas exchanges are also within consideration.