While the business volume of China’s express enterprises keeps growing, the unit price of express delivery has repeatedly reached new lows. Data released by the State Post Bureau recently showed that, thanks to the e-commerce consumption habits and e-commerce promotion activities during the epidemic, the express delivery industry in China maintained a high growth rate in August, with a monthly business volume of 7.24 billion pieces, an increase of 36.5% year on year. From January to August, 48 billion pieces were delivered, an increase of 25% year on year. As of September 10, express delivery has exceeded 50 billion pieces, with an estimated 60 billion pieces in October and 70 billion pieces in November. While the volume of express delivery continues to set new highs, the price war in the express delivery industry is becoming hotter. Statistics show that the average income per delivery in August was 10.05 yuan, a record low, down 13.6% year on year and down 3.7% month on month. According to the business briefing released by express enterprises in August, the revenue of YTO express service was 2.11 yuan per delivery, down 22.57% year-on-year. The revenue of Yunda express service per delivery reached 2.12 yuan, down 33.75% year-on-year; STO express service earned 2.11 yuan per delivery, down 23.55% year on year. As the price war continues to escalate, more couriers complain on the Internet that the delivery fee has been reduced to 40 cents per delivery and after deducting the SMS fee and telephone fee, they can only earn 25 cents for one piece. In fact, since last year, the price war in the express delivery industry has been gradually escalating. Many small and medium-sized express enterprises have been eliminated, but there are also many new enterprises entering the business. Some experts pointed out that if the price war in the express delivery industry is fought to a certain extent, the leading enterprises in the industry will increase their market weight, which will promote the continuous merge and acquisition of small and medium-sized express enterprises. At the same time, however, they emphasized that seizing the market through profit-for-market will not last for a long time. Enterprises will not only lose profits, but also lead to the "withdrawal tide" due to the money losses of express outlets at the grass root level.