The Process: kreaytive understanding

Taking a ‘holistic’ approach to brand communications

Working as a extension of your marketing team kreaytive studios looks from all perspective of not only getting results of a particular project but also help in fully integrated approach to meet the desired results through long term exercises in meeting the demands of the market.

We are moving from projects that had a beginning and an end to an iterative ongoing process. The newer design disciplines are far more cross discipline, complex and iterative than more traditional kinds of design. We believe in five key areas in approaching our agency’s requirements: Define, Develop, Distill, Deliver & Detour.

Define:

We define ourselves in first understanding the requirements of our clients needs through personal consultations and through questionnaires. By this we are able to underpin the projects with strong, logical thinking and research.

Develop:

We generate a series of concepts based on the information gained in the definition phases. We then adopt a fully integrated approach in brainstorming among our teams to come to the consensus. These concepts are then rendered into digital software, and are presented to you with passion and eye for detail.

Distill:

On receiving your drafts, you will be asked to carefully consider each idea presented to you. We will solicit from you your thoughts on which elements should stay, which should not, and what might be missing. We then refine your design concept as per your direction, until you are fully satisfied.

Deliver:

On your approval, we will finalize your design project and deliver the appropriate files to you via your preferred method of delivery. If your project is intended for commercial press, we will ensure that the files delivered are format/color appropriate and press ready.

Detour:

Transitioning out of the after service support instead of just delivering the concept on regular roads, we deviate and extend to the SLA based support in remote maintenance, corrective measures & upgrades.

Be it creating a corporate identity or designing a corporate brochure or building a website we apply the same thought for every project initiated by us.
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